Louise Armstrong

Hi, I'm Louise Armstrong. I'm currently the Director of Content Creation at Local Search Group.

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Louise Armstrong is a qualified social media and broadcast specialist. For four years, she trained in the radio and entertainment field at KTSW 89.9 FM in San Marcos, Texas. She also made appearances on the televised Bobcat Update. During her schooling, she made herself a social media presence which has translated into her a position as a Social Media Support Specialist for digital marketing agency Local Search Group in Houston, Texas. Recently she was promoted to Director of Content Creation, where she provides clients with unique monthly content to improve their SEO rankings. Her goal is to one day work for the British Broadcasting Corporation, and return to her native Scotland.

Social Media Manager at Local Search Group.com

February 2012 - November 2012

Run and maintain social media for all John Eagle Dealerships, as well as social media for The Local Search Group.

Social Media Support Specialist at Local Search Group.com

September 2011 - February 2012

Ran social media campaigns for over ten clients, including: Facebook and Twitter set up, Flickr and blog maintenance, SEO rich text, reputation management and unique content.

Part Time Promotions Assistant at Cumulus Broadcasting

July 2011 - September 2011

Set up and executed promotions for two Houston radio stations, 103.7 FM Adult Alternative and ESPN 97.5. Engaged current and future listeners while creating a fun environment. Handled give-a-ways and contests. Documented each event for social media purposes.

Marketing Intern at Location Lock, LLC

June 2011 - July 2011

Wrote and edited press releases. Reached out to local news sources to gain exposure for the client.

Morning Show Producer at KTSW 89.9 FM

August 2010 - June 2011

Produced and hosted an hour long radio show two days a week. Researched topic of conversation and produced segments for each show. Popular segments included, 'Celebrity Tweets,' 'Stupid News,' and 'Hot Mess/Good Look.' Ran all social media for the show, including a Facebook and Twitter account. Attended the 2011 SXSW Film, Music and Interactive Festival for the show. Interviewed celebrities like Billy Bob Thornton, Amy Ryan and Paul Giamatti.

New Director at KTSW 89.9 FM

August 2009 - May 2010

Managed a staff of 25 reporters and editors. Oversaw production on two shows, "In the Public Interest," and "The 4 o'clock Newscast." Edited all written and produced content. Voiced narration for "In the Public Interest."

Director of Content Creation at Local Search Group

September 2012

Provide unique content to over 20 clients to improve their SEO. Write content pieces with SEO rich text to help all client's organic search positions. Generate monthly keyword reports for all clients. Utilize the Hubspot software to provide leads for clients monthly.

Texas State University-San Marcos

2007 – 2011

B.A.

Klein High School

2004 – 2007

radio, broadcasting, marketing, social media, digital marketing